What is SEO? A short introduction

You most likely have heard the term Search Engine Optimization (SEO) and you may even have done some basic research into it. In simple terms, SEO is the process of bringing customers to your business through online search, mostly through Google. This is the BEST Digital Marketing Agency in Nottingham leads for any business because they 'Inbound leads' of people who are actively looking for your products.

 

Seo Process itself however is very complicated and thorough and you will need to be an expert in SEO to get the best out of your efforts.

 

A quick look at the Wikipedia definition for the term tells us that SEO is "the process affects the visibility of a website or web page in the results of the unpaid search engine".

 

The word that jumps out in the previous sentence is 'paid'. The beauty of SEO is that all the traffic that comes from Google search is free, then why do so many companies spend a small fortune at first to improve their rankings and get on page one. While the definition Wikipedia gives a very general overview, it does not help in answering the questions important to your business, such as:

 

How do you get your website to rank higher on search engines?

How much time should you spend on SEO?

How do you measure the Return-On-Investment (ROI)?

Here at Rocket Media, we've been doing SEO for some of the biggest companies  and we understand how to play the SEO game. This article will look into each one of the top and try to explain in simple terms the layman can understand.

 

How do you get your website to rank higher on search engines?

There is no simple answer for this one. The easiest way to answer this question is to say that there are many different strategies and tactics that you can employ to get your website to appear higher in the search results. There is something called 'On-site SEO' which involves optimizing your site to ensure that it ranks high in Google's eyes.

 Read Also:- What is Split Testing Feature for Facebook Ads?



However, if there is one thing that might make the biggest difference to how high you rank in Google it will be the quality and quantity of back-links to your website. Back links are a signal to Google to confirm the authority of your site and temporary back-links is certainly not the only metric to be tracked for SEO success, it is the cornerstone of any successful SEO campaign.

 

The adage in the industry is that 'Content is King'. However, it is really King Content, then Engagement is the queen. Things like how long someone spends on your website, whether they click on more than one page all have an effect on SEO and has become increasingly important in showing your website as an entity of high authority.

 

How much time should you spend on SEO?

A large amount of time! That's the simple answer. Regardless of what your business, SEO has become more important in 2020 than ever. Gone are the days when you are consistently able to get tons of leads by cold-calling them or sending bulk emails. It is a disorder-marketing and  of this is getting smaller by the day. People just do not want to be disturbed during their days of salespeople to promote their products do not need!

 

We have seen a huge increase in the number of social media companies have sprung up as businesses realize the importance of having a social media presence. However, there still seems to lack common knowledge when it comes to SEO and it can be really important for business success.

 

With SEO, you get a HIGH QUALITY leads who are actively looking for your products and most likely in the final stages of the buying cycle. You Digital Marketing Company Nottingham may not be looking for "Taxi in " unless you're looking to book a taxi. Companies that ranked in the top will have a major competitive advantage. 

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