The process of SEO and What You Can Expect

SEO process we often change due to changes in the industry and each company / website requires a different approach. But here is the bottom line of our process.

 

Free Website Audit

We started with the same process for all Digital Marketing Agency in Sheffield our prospective clients and this new SEO starts by conducting a comprehensive audit of the site for free. Using industry-leading tools we will examine hundreds of possible technical problems. This will give us a great list of opportunities to improve the technical side of your site.

 

We will also do a speed test using Google Page Speed ​​Insights tool and a speed. This again gives us a list of opportunities for increased speed greetings site, which is now an important factor of ranking sites.

 

A manual site review. Here we will go through the site looking for visual problems, problems layout, the opportunity to expand services and content to explain their services / products.

 Read Also:- What is Crawl Budget and How It Is Important for SEO?



Meeting or Conference Call

Now we have all the data we need on your website. We will arrange to have a face to face meeting or at least a conference call to further discuss our findings with you. So we can agree a strategy forward with your website.

 

Stage setting our SEO Process

In the configuration stage we will need to gain access to your web site to make changes. We will require minimal FTP access, also may require a backend login if it is WordPress or e-commerce web sites.

 

We will also need access to the tools Google Analytics, Google Webmaster Tools, Google Business and Bing Webmaster you. If this is already in place, otherwise we will get this setup. target tracking, so that we can see what converts traffic into orders, contact form filling etc. will also be implemented.

 

At this stage we will also get an XML sitemap and robots.txt file setup and submitted to Google and Bing.

 

Keywords Research

Once we have access to your current data from Google Analytics and Google Webmaster Tools. We will do some keyword research to find keywords that are most successful at this time. We also will try to find some keywords / search phase is not being targeted to provide some additional traffic opportunities that are relevant.

 

Optimization Phase

This is where the real work begins and what is actually done here will be different for each site depending on the results of the audit phase of our SEO process.

 

Make sure your website is optimized phone is very important in the first mobile age, good for search engine optimization and conversion optimization.

 

If your website has a problem metadata such as titles and descriptions that are too long or too short we adjust this. Your website might have a problem header structure in which case we will fix it. Perhaps your site is still not switched to HTTPS is now essential.

 

We will also go through to make sure your targeted keywords are being used in the right places for maximum impact. It often happens that even keywords in their pages may not be in the header or metadata tag.

 

We may have found that your site is the biggest problem revolves around the speed of the site. In this case we will concentrate on the issues of the first to use many methods such as file compression, minimizing file, using the following gene types of image files. The list goes on.

 

Again Site Audit and Report

Once we have made changes to our optimization then returned Audit sites and report on progress made on any technical problems your site may have.

 

Build Your profile link

In most cases, we would recommend you also use our range link services to start building your profile link. This basically means that we will get more web sites to link to your website to increase the authority of your site.

 

Depending on the conditions at the site audit phase Digital Marketing Company Sheffield we can suggest this stage begins immediately, or we may suggest waiting until the first set of website optimization work has been done.

 


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