Facebook vs Google PPC

 

Many people are looking for ways to advertise their business online to reach customers. In this article, we will then talk about Facebook vs. Google PPC PPC - Which is better for your business. If you're one of those people, or just looking to become more informed, you will love this article.

 

What is PPC?

Let's start by explaining what is PPC. PPC stands for pay-per-click. It is a form of advertising where the advertiser has to pay the price Digital Marketing Agency Bournemouth every time a user clicks on an ad on the Internet advertisers. For example, if you click on image ads clothing stores, the clothing store would then have to pay the money as you click on his ads. Some other examples could be the car ads and restaurant advertisements advertising etc. Services are also included.

 

Now that you understand what PPC means, you need to know that there are multiple platforms that allow you to use this form of advertising to reach customers. The most prominent ones are Google Ads and Facebook Ads, such as Bing, Twitter and Pinterest, etc. This is Facebook PPC vs. Google PPC. Both platforms use PPC.

 

The words 'Google Ads' and 'Facebook Ads' and 'Google PPC' and 'Facebook PPC' to be used interchangeably.

 

What is Google PPC?

Google PPC mainly use text ads to reach people who are searching for your product or service in search engines. For example, if a man searches for 'insurance' on Google, ads and then dealing with the insurance company will appear at the top of the page.

 

What is Facebook PPC?

Facebook PPC generally use visual advertising to create awareness about your customers. Because a large amount of information that Facebook has about its users, you can target your audience with great precision. It is unimaginable Facebook come. For a good example, you are now able to target parents with small children are also like cars page on Facebook. That is the amount of precision available.

 

What are the similarities between Google PPC (formerly known as AdWords) and Facebook PPC?

First, the two platforms have a massive global reach. Facebook has more than 1.6 billion users while Google has over 77% of the global search volume. Second, the two networks using geographic targeting to match the right people with the ad. This means that the ads are intended for the United States will only be shown to people who are located in the United States. In addition, both platforms using PPC advertisers ad is clicked costs.

 Read Also:- Google Duplex technology is live for haircut appointments



Well, what's the most important difference between the two platforms?

The most important difference is that Google Ads help you find new customers, while Facebook helps new customers find you. Google Ads targeting people searching for your business is not currently the case with Facebook ads.

 

Refutation of misunderstandings

Before going to explain the advantages and disadvantages of both platforms, misconceptions need to be refuted. Many people believe that if you are using one platform, you can not use the other. For example, if you use Google PPC, you can not use Facebook PPC. It's all a misunderstanding. Both Google Ads and Facebook Ads can be used together to reach your customers. This has been done successfully.

 

What are the advantages?

Now let's discuss the benefits of both platforms.

 

As mentioned earlier, you can use Facebook ads to very high precision. Second, you can use Facebook for advertising is much more interesting because it is mainly visual. Video and graphics can be used to lure more advertising. Third, Facebook Digital Marketing Company in Bournemouth are cheaper than the Google Ads. You can target your audience with a very affordable cost. Not least, more variety of formats available in Facebook ads to target your potential customers. In addition, Facebook Ads is much better to create awareness if you are a new product on the market. Google Ads Do not use in the case.

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