Changing Landscape of SEO in 2020

Search Engine Optimization (SEO) has changed over the years. While Google still continues to rule the roost as the number one source Digital Marketing Company Southampton of traffic across the web, recent trends show that more than 50% of searches on 2020 results do not click through! This is great news for SEO and it means that there is less 'real estate' to fight for in the search engine results page (SERP).

Despite the low click through Rates from a Google search, there is a tremendous opportunity and potential of the business as a lower click-through rates of Google really can be good for your business. The old saying whether the glass if 'half-empty or half-full' is applicable here and we see this as an opportunity to separate the wheat from the chaff, precious of precious.

Traditionally, it was not too difficult to rank high in Google searches (depending on many factors of course) but, in 2020, the game has changed and it is no longer 'easy' to get your ROI from SEO. Unless you and your SEO experts are totally committed to the art of SEO, it is unlikely that you get consistent success in marketing this entry.

There are a number of factors that led to this situation. Google has added things like 'Snapshot options' which has increased dramatically in recent years and reduce the needs of the searcher to click on the site in organic search.

My Business Google profile also become more detailed and now allows searchers to find specific information in the Search Engine Results Pages (SERP). The need to visit the website decreased from day to day as Google continues to improve the user experience for searchers.

In the past, even someone with a very basic understanding of SEO can get your website a high ranking for a particular keyword. This led to a huge growth SEO company riding the waves but which has never had a full understanding of what it takes to rank high in Google and also get the most relevant traffic to their sites.

Read Also:- Google showing an “online therapy” box in the search results



Fortunately, this type of enterprise will become more and more exaggerated moves forward because only company with a complete and thorough understanding of SEO will be able to deliver results. Click-through-rates lower is a challenge that only the best SEO company can rise to.

One of the major opportunities that we see is in the increased importance that Google places on local search. Business profile along with a 3-pack of local good opportunity for companies to increase their exposure on Google. Local seem to be the buzz word in the industry in 2020 and companies with a thorough understanding of this concept will evolve over the next few years.

Local package has a lot of detailed information including the distance from the location of the searcher, the option to click through to the web site directly, get directions and a button click to call. If you can master this area for business, you'll look back enough.

Passages Google also has become more prominent in the SERP in recent years and another chance to advance. Now you can promote your products through these features despite the success of business depends on good copy-writing to capture the attention of searchers.

We practice what we preach here at Media and we have made it a goal to rank on page one for a number of keywords that are related to our business. We see ourselves as a digital marketing expert and as the best SEO company in . We are very confident in Digital Marketing Companies Southampton our SEO skills that we have set ourselves the goal to be on page one for many search terms, including the search term "SEO " in 2020.


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