Repurposing the content - how and why
You've spent all night writing a blog post and upload it to your website. Great, job done! But what happens after that? Blogs and articles take time to research and craft, so why not maximize efforts by "repurposing" them?
Repurposing not only applies to blogs or Digital Marketing Company Nottingham news articles, though. Tweet or post Facebook may find it easier to be disposed of, but they do not have to. And what do you do with a client feedback, testimonials or deck slides and notes you may have spent hours preparing for a presentation?
No need to reinvent the wheel every day! Repurposing Here are some ideas to try:
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Chop blog posts into a series of tweets.
Develop some tweets / posts and created a blog.
Develop some articles and publish an e-book.
Creating an infographic to show facts and figures from your blog or presentation.
Publish your articles on LinkedIn or other relevant industry platform.
Make a video or a podcast client testimonials and share through your website and in social media.
Email your customers with a few snippets of an article and a link to the whole thing on your website.
Create a poll or quiz on social media and a link to an article in which you discuss the answers.
Create presentations or tutorials, which you can offer to customers of your page or upload it to the platform as SlideDeck.
Update or refresh old article with a new angle or recent statistics.
There are many ways to reuse your content and there is no right or wrong answers; pick and choose those that best suit your business and your clients.
This is why it's a good idea to repurpose content:
Strengthen your message
You can customize the content according the different stages of your customer journey - from the early stages of information gathering and problem solving, through the stages of product comparison, for the final stage of decision making.
Gain authority and credibility and become a "thought leader"
If you are passionate and knowledgeable about your subject, people will be more likely to trust you and buy from you.
Create opportunities for collaboration
Joining with other experts in your industry will increase your exposure and reach, because they will share your joint efforts with their own networks. Or collaborate with colleagues on your own, to help share the workload and add another perspective to your company's content.
Improve Search Engine Optimization (SEO)
Placing your content on multiple different platforms and adding good quality links should improve your search rankings. Do not copy and paste content through - trying to write to every spectator organic avoid duplication straight.
Great content will never be forgotten
Algorithm changes or broken URLs may mean that older content is no longer visible. If it was good before, making it both more and experiment with SEO or use a different platform. Do not forget to change the details of the author if necessary and add to the front and back links to other relevant articles.
Build new audiences and reach more people
different people interact with content in different ways - some like snappiness social media, others prefer another blog or a piece of news that they will take the time to read. your content may appear in several different platforms, each attracting an audience of its own. Prospective clients and existing customers create brand ambassadors, too, so that makes sharing your content easier for them.
Saving time
When you have a busy day of work to do, re-use content allows you to work more efficiently. It is false economy to produce new large volume but low quality, content!
Repurposing content can be part of the marketing plan. We'd love to hear how you get on!
Cal Partners is an award-winning Digital Marketing Companies Nottingham and business development consulting for the professional services sector. We operate as an outsourced marketing department for companies that busy, so they can concentrate on doing 'work'.
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