Improve Your Performance With Facebook Messenger Marketing

 Facebook presents a fantastic opportunity for marketers to reach their target customers. With more than 2.5 billion monthly active users, the possibility Digital Marketing Companies Bournemouth of using it for marketing are endless! In fact, one of the most popular ways of marketing that thousands of brands worldwide take advantage of is the use of Facebook Messenger.

 Facebook screenshot

Photo credit: Kon Karampelas

Why Use Facebook Messenger?

With approximately 1.3 billion monthly users worldwide, Facebook Messenger is the second most popular messaging applications on the market, in addition to WhatsApp at 1.6 billion. To reach their target audience, about 90 million small businesses use Facebook Messenger for advertising. This statistic makes sense, given the large number of potential customers that they can reach. Here are some reasons why you have been marketing on the Facebook Messenger.

 Facebook offers a variety of marketing tools, both free and paid, such as facebook pages, groups, ads, and of course, Messenger. You can easily integrate all of these to make your marketing more effective Messenger.

Through marketing Messenger, the level of involvement of at least 10 to 80 times better when compared to email marketing and organic posts in your Facebook news feed.

You can also get up to 80% open rate and a 20% click-through via Messenger.

This is more messaging tools and accessible to a larger public. With 1.3 billion online users, it is inevitable that Facebook Messenger can help you easily connect to more consumers.

How to Use Facebook Messenger for Marketing

If you now consider Facebook Messenger for your social media marketing, here are a few ways that this application is a powerful message can help you level up your online brand presence and reputation.

 Read Also:- What is Split Testing Feature for Facebook Ads?



1. Share your content

The most common practice of sharing content by sending an email or posting links on social media. But considering how many users now prefer instant messaging instead of email, Messenger blast proved to be more effective in improving click-through and open rates. You can use Messenger to share some of your posts blog recently, a feature story, ongoing sales and promotions. It can also be a way for you to generate leads and understand the behavior of your prospects.

 2. Provide prompt customer support

There is growing tendency for businesses is the availability of customer support via Messenger. Companies of different sizes and industries are now creating a business page on Facebook, and then turn them into a customer support platform. In fact, this practice is what brings about the popularity of Facebook and Instagram service growth. With the help of chatbots, you can provide your customers with a more thoughtful response, which can help improve customer interaction and retention at the same time.

 3. Generate sales leads are very good

Integrate Messenger with your Facebook ads can help you get a high-quality sales leads, and at a fraction of the cost. The good thing about this is that you get to improve your chances of getting more customers and control how you spend your advertising dollars. You can choose to Facebook or Messenger ads, and either way, you can have these ads directed to the Messenger so users will have the option to find out more about what your brand has a bid. You can use the chatbots to get your audience's contact information, such as email addresses and phone Digital Marketing Companies in Bournemouth  numbers. In this way, every time the user reaches or click on one of your ads, you chatbot messages can only handle the rest and gather leads for you.

 4. Start campaign drops

Drip marketing campaign can now be performed on Messenger! Drip campaigns typically done through email, help brands and marketers to reach their target audience and find potential customers or followers.

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