So you've just
launched your new website. Your web designer has worked hard to reflect your
company's branding and ethos, informative content and you are sure that it will
provide visitors with everything they need to help them make decisions. There
is only one problem - you need to promote it.
There are many
options available to the Digital Marketing
Company in Stafford owner of a new website for this, so you need to
consider the people who will fit into your budget and can be integrated into
your marketing plan. These are just a few suggestions that hopefully will get
you on the right foot.
paid
Advertising
Pay-per-click
is ideal for the new website because it allows them to avoid organic rankings
for their keywords and gain visibility amongst their target market. This is
very useful in the early stages to promote the site, when the search engine
optimization work you do is still in its early stages and has not taken effect
yet. the downside, of course, is that you will need to pay for each click to
your site, so make sure you set a strict budget and target customers and the areas
most likely to make use of your product.
Read Also:- What is Crawl Budget and How It Is
Important for SEO?
Social media
Your social
media profile is only as useful as the effort you put into it. If you are brand
new business owner you should encourage your friends to share your social media
pages, while also engaging with groups that are relevant to your industry. Over
time you will be able to build a group of followers, everything can be
advertised when you start your new site. Encourage people to click and see what
you have to offer. Ideally, your site should offer content that you have not
made elsewhere available, because it gives people more reason to check it out.
email
Marketing
Email blast to
your target market can raise awareness quickly and the costs associated with
the campaign is generally quite low. Your first attempt should be all about
promoting the fact that you have a new website, so the email should be concise
in describing how what you offer can be beneficial for those who received the
email. Keep the tone positive and enthusiastic, because it shows a great
passion for your own business. Do not forget to include a link to the site and
an overview of its most useful features.
Email
Signature
While your
email campaigns should target customers directly, your default e-mail can also
be used to raise awareness of the fact that you have a new website. Include
links to all relevant websites and social media profiles in the footer of every
email Digital Marketing
Agencies Stafford you send out. You will often find that people who want to know about you
or your company's service offerings will click on one of these links to find
out more, which often can drive them to your new website. From there, trust in
your website design and content to do the rest of the work.
Follow On: Facebook & Twitter
Connect With: Linkedin
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