The Best Tips and Tricks to Get Your Email Marketing Strategy Right
The Best Tips and
Tricks to Get Your Emails blog image Right Marketing Strategy
In 2017, 3.7 billion
people use email - this is a large number of potential customers to reach. It
is important to have the best Digital Marketing Company
in Bath to help you make the
most of the opportunities that e-mail provides.
So how do you get it
right? Here are some tips:
Managing your
contacts
It's important to
stay on top of your contacts. It's much easier to send targeted email if you
have a contact list organized by either: consider segmenting your contact with
certain criteria, so you can send an email that really appeal to them in
particular. Hopefully, this should reduce the number of people who unsubscribe
from your email.
This is important
because the reputation of the sender: a score that signals to your email provider
if you send spam email or not. You do not want your emails end up in the spam
folder the people, so that you maintain a high reputation value is key. Clean
up old, unused email addresses can also help to keep your score healthy.
Provide your customers
with great content
You may want to let
your customers know the latest news from your company - but try to see it from
their perspective. People want to read interesting, useful and practical
content, and they are not likely to read news bulletins boring. Think about how
you write emails - they are as attractive? Funny? Unique? Do they have a list
of actionable points for your readers? Did you include money off vouchers?
Choose Wisely Design
your
An email template
designed properly can make a big difference. If your email is too cluttered and
busy, your customers are likely to click off for fear headache, Better to keep
it simple, with a few details stand out to make it memorable - for example, you
can match the color scheme of the e-mail to the colors in your logo, brand bind
together and create an email identified as from your company. Do not forget to
include pictures, too - there are great sites out there that have thousands of
high quality stock photos to choose from.
Do not forget to
check out how you see your email on a mobile device, too - this is a key point,
because many people read their email on their mobile phones.
Do not Forget the
Call to Action
Give your readers
something to do when they reach the end of your email. If you want them to
click on a link, making it very visible. If you want them to Digital Marketing Agencies
Bath make sure you add social media buttons. Give your readers some
way to respond to you.
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