UX from the Voice User Interface (VUI): What is Means to Brand

 In recent years, the Voice User Interface (VUI) based personal assistant, such as Home Google, Amazon Echo, and Siri has become a familiar part Digital Marketing Company in Bournemouth of our daily lives. Thanks to improvements in speech recognition accuracy, enabling better VUIs hands-free operation, especially when we're not reading. We do not have to read the screen while we talk and listen. For example, interacting with VUI while driving make certain tasks easier.


Currently, VUI and voice integration movement seems to be growing rapidly. Brands and businesses that offer voice recognition for quick information and optimize the management of their local search presence (eg contact info, directions, and hours of operation) stand to gain the most.


Here are three things marketers and brands need to know about the well-known limitations of progress-and-steady voice user interface:


Voice User Interface (VUI) performance is still in the future

Although there are many personal assistant VUI out on the market right now, there is one thing that is common across the board: their performance just dawning on us now. Most assistant VUI need to be programmed and trained to not only respond to a variety of languages, questions, and accent (think funny clip Scotland elevator) but also deal with the difficulties speaking. It will take time and advanced algorithms to VUIs to learn new patterns and work with data input, along with better usability optimization.

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According to Sara Kleinberg, Head of Research & Insights, Marketing at Google, voice support is a new playground for the brand. People who have a sound device is enabled welcoming the brand as part of the experience. They are open to receive information that is helpful and relevant to their lifestyle. Here is a chart that shows what the owner of the voice-activated assistant wants to receive from the brand:


Google / Peerless Insights, "Voice-Activated Speaker: Lives of the People Are Changing,"


VUIs work better in convergence with screen-based interaction

VUI alone does not create an efficient user experience. Research shows that reading is much faster and more superior listening. According UX Guru, Don Norman, reading can be done quickly: it is possible to read about 300 words per minute and skim, skip forward and back, effectively obtain information on the rate at thousands of words per minute. For comparison, listen to the slow and serial, usually around 60 words per minute.


Next, remove the screen function with voice-only interaction can limit the usefulness of VUIs as well as improving overall cognitive load and friction for users. Therefore, the integration of voice-first work best when fused with the reading on the screen-based interactions, creating a user experience that is more integrated and holistic.

VUIs more impactful and prevalent for local information

According to Voice Search our Survey 2018, American type of local information search when using the voice assistant is: telephone number (68%), the direction (67%), and the hours of operation of a business (63%). In addition, 36% of consumers look for reviews and 43% use the voice assistant to buy something.

In 2017, do an online search is the most common tasks performed by using voice. This provides a strong case for local businesses to optimize local data and content to the page location.

In conclusion, VUI is still evolving and showing steady growth, getting more prominent and higher market share in the search engine capabilities. It will Digital Marketing Companies in Bournemouth  realize its full potential as it continues to integrate and further fused with a screen-based interaction, predictive data, and accuracy in natural language understanding.

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