So, you've
finally your website up and running and you are satisfied with the results. You
have worked with a great web developer who has offered everything you might
have been looking for.
Now your job
is to get the eye to the site so you Digital Marketing
Company Sheffield can start to attract more customers. For
many people, this means utilizing Search Engine Optimization (SEO) to help them
achieve a good rating.
It is
frightening to many and large projects will typically look to hand over this
responsibility to a dedicated team of people who specialize in SEO. However, do
not worry if you do not have the budget for it, because there are still some
things you can do yourself to improve your SEO.
Use your
Homepage Wisely
In general,
your site will be the most powerful pages on your site in terms of how search
engines see your site. This lends more authority your other pages, so your
first step needs to be to spread the wealth to the area of your site that
needs a little attention. Place a link on your site sparingly and make sure
that they refer to the relevant content. Too many links can dilute the power
that you send to another page, so be wary of that.
Shrink your
photos
It was a
beautiful picture at the top of your page might look normal, but also the ten
megabytes in size, which took an eternity to load for those who are on a slow
connection. Two percent of people in the UK are still using dial-up, and many
are on a slow broadband connection. Your site needs to consider this, because
the load time is always a factor in the search results. Small loss in image
clarity, often to a subtle level, it can reap great benefits in this case.
Read Also:- What is Crawl Budget and How It Is
Important for SEO?
Watching 404
404 pages,
which is basically a page that used to exist but have now been deleted, or
pages that never existed in the first place, is an integral part of web
development. After they will not affect you in a negative way, as long as you
have a custom 404 notices in place to let people know that the page does not
exist. However, you can still harm your website if you link to 404 pages. If
you get rid of the page, make sure that you go through your site navigation to
link changes around so you do not end up sending people to places that no
longer exist.
Look At Your
Competition
While your
focus should always be placed on making improvements to your own site, there is
no reason why you do not have to look at what your competitors are doing.
Checking the Link profile and try to see if there was anything in the offer
that makes Digital Marketing
Company in Sheffield your competitor's sites stand out. You have to look beyond their
offerings in every way you can, as with all other aspects of the business, so
make it a point to keep improving and do not be afraid to take inspiration from
others if it is relevant to you.
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