More flights from Marketing Social Media | Recruitment agency

 

It is easy to underestimate the important role social media plays in the recruitment process, particularly in professional services. During the recent Digital Marketing Agency in Bournemouth  experience of our own employ a new member of the team, we were surprised by how many of the candidates, when asked why they applied for the role, responded by saying that they like what we do in the institutions of social media.

New recruiter / candidate for dynamic

The idea that the candidate can follow in real time the company has revolutionized the recruitment mechanism. Many high caliber candidates are now looking for a job through social media. In our case, the presence of social media Cal Partners' provides our recruitment push the edge, helping to attract candidates for our niche digital marketing agency.

It appears that the level of the company's social media presence has a positive effect on how they are perceived by prospective employees. In other words, the more interesting social media, be it on Facebook, LinkedIn or Twitter, the business more professional and authentic will appear. In turn, if you are seen as a high quality business, you will attract high-quality candidates, important in professional services where your team is your core business assets.

Reluctance to get involved

For many long-established professional services firm, social media can often seem like a nuisance marketing, distracting from the weekday generating costs.

According statista, 54% of Facebook users, 58% of LinkedIn users, and 61% of Twitter users are aged between 16 and 35. When it comes to recruiting, these figures can not be ignored. Most of the new talent designed by companies will fall into this age group. This means that the next generation of the company you hire are all using social media. Not only are they using it, but they appreciate it, to the extent that, in the eyes of a young professional in choosing where to build their careers, businesses with little or no social media presence will be jarring.

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The heart of the company's people-centered

Social media is firmly and undeniably important for companies centered on the people. Professional services sector is by nature of its people-centered. For professional services firms, those who are far the most valuable asset, so it is important to do all you can to attract the best.

The catch is, of course, is that the best individuals want to be recruited by the best companies. Increasingly, their perception of what constitutes the "best" is informed by what they see in social media. Social media is now the biggest driver of traffic referral Web sites and often the gateway to the rest of the company's digital presence.

A complementary platform to grow business

Even for companies with a large client base there, which rank on the first page of Google with fancy websites, social media power should not be underestimated. They may wonder why they ever need to hire a marketer's social media when they do well without. But the circle answers back to the idea that "your people are your greatest asset". There is no better way to connect with people, build relationships, demonstrate authenticity and value in the online space rather than through social media channels.

A web site is no longer enough. While the site serves as an important framework for business, they do not tell the whole story. When an organization is people-focused, is the main currency of communication, authenticity and relationships are the currency of social media.

Make connections, cultivate relationships, demonstrate thought-leadership - this is the advantage of the social media sphere. It allows you Digital Marketing Company in Bournemouth to engrave, in real-time, reputation as a reliable source of knowledge and industry insights. quality candidates then can align their values ​​with you before ever applying for a job.

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