Marketing life does not go away

 When I returned from maternity leave after 9 months, I was not sure what to expect in the world of marketing, social media and digital marketing.

Apart from coming back to work and remember how to write an email (to name but a few basic functions), I was worried about the speed Digital Marketing Company Sheffield  and will become so large that it is completely new and different. There will be more social media platforms, will be the final email marketing, automation will determine everything?

Fortunately, the AI ​​has not beaten us yet and although many basics are the same, there are some real changes over a relatively short time, particularly with social media.

I've quickly identify what I think the current trend, what has changed and what is not a big fashion again.

One thing for sure is that it is important to keep ahead of the game.

Video

Video is at the heart of everything! It continues to grow and it seems to be a big trend in social media.

However, as more and more people are using video to get their story / message in, it is important to ensure that your video is different, it's not just about the view but getting people to watch your videos in full and engage with it.


LinkedIn

LinkedIn has taken a step to the next level for B2B marketing with targeted advertising and personal ads. Although I found the message inbox little annoying, we have seen the success of ads targeted to the interests of our clients.

Facebook

With the algorithm change recently, Facebook continues to be quite 'heavy' and people like Instagram and YouTube increasingly popular as a platform for business.

Facebook does not work yet though and still appears to be the dominant platform. If done well, Facebook advertising can be and have been successful to some of our clients, especially with the target audience B2C.

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Indonesia

Twitter has lost its mojo or is that just my impression? It is a minefield in which you have to make yourself stand out. It was used because people feel they have to have a presence and although it is true to a certain degree, there is no point throwing up and posting the content if it does not benefit your audience and you do not pull or accept the engagement.

Twitter is still a powerful platform for B2B, but it all comes back to producing and posting content that is interesting and educational ... think differently.

GDPR

Of scare tactics last year to come back and still receive emails cold calls, it seems that as long as internal policies are in place, with the approval of the relevant notification website privacy policy and cookies - GDPR not actually kill marketing.

Are we human?

It's all about the boots last year and we may have taken too much with an emphasis on marketing to be more humane. Using bots and automation are still in the mix but using it properly is key. Do not forget to humanize your brand, give yourself showcase your personality and who you are.

So how does this relate to the professional services sector?

After leaving, I get the sense that the professional services business that wake up to the value of marketing, including social media. As well as helping to raise and show profile industry expertise and thought leadership, social media reveals what is "under the skin" of the business, it is very important, for example, in recruiting the best candidates.

In the 9 months I go, there has been a definite shift in their marketing lean enterprise, especially in social media. The main challenge is that it takes time and people away from work and billing is very important! That's where we can help, to design Digital Marketing Agencies Sheffield  pragmatic strategies, generate ideas and put them in place, which allows the professional services our clients to continue their work.

In short, of having a baby to marketing, there have been changes but the changes were good.

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