How to optimize your local listings for the Apple search
When talking with the brand on optimizing their local listing, they often respond by saying they are managing their Google My Business listing at home.
But what about Bing? How Yelp? How Facebook? Most importantly, with the advent of voice search, how the Apple brand was pleasantly surprised when we show them a voice search through Siri.
Brand Apples justified ignoring questions by saying Digital Marketing Company Southampton there is no point - a poor user experience means that for Apple users simply switch to using Google maps. While we can not deny that a lot of our team doing so well, the fact is that Apple has not, and will not, stop trying to get local rights and compete with Google.
More recently there has been a large increase in the number of voice search. Search Engine Land discovered that in one year the voice search volume has increased to 10% share of all search volume, with projections that by 2020, 50% of all searches by voice.
Apple is now the default search to apply the results of the map so that you can no longer ignore the voice search.
Given all this, you want to know how to optimize your local list, right? Here are some steps you can take:
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Find yourself a partner of Apple as Apple only receive data from an approved partner - fortunately for you, we were one being of them.
You need to make sure your latitude and longitude coordinates manually verified.
Accept the fact that one mistake is enough to cause you to upload the entire file must be rejected.
Be aware that there is no guarantee that Apple will actually publish your data is updated. Make sure you have account teams and couples who are able to deal directly Digital Marketing Companies in Southampton with Apple to help get your data is published.
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