How to Maximize Your Localized Content Strategies

It lightning-fast changes in the digital world, so if you're thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our Digital Marketing Company Bath  predictions on digital marketing for content, including smart / predictive content, digital asset management, data-driven content marketing, influencer and execution. Those trends continue to shape the work we do every day and will become more important over time.

Over the past 12 months, a team of content strategy at DAC continues to evolve and incorporate new technologies in order to ensure our clients win at every digital touchpoint throughout the customer lifecycle.

As the New Year approaches, we take a look into our crystal ball to see what the future holds for content marketers in 2018:

The continued rise of the voice search will affect how we create content

At Google I / O keynote address in May 2017, CEO Sundar Pichai revealed that 20% of queries on Google's mobile app and an Android device is voice search. With the increased adoption of voice-enabled smart devices such as Google and Amazon Home Echo, voice search is expected to account for 50% of all searches in 2020, according to comScore. Of basic questions such as "Who is the Prime Minister of Canada?" to order products directly to your door from Amazon, people shift their search habits and consumption.


The underlying difference between voice search and text retrieval is the accuracy of the results that can be presented to the user. more conversational voice search, which helps to solve the problem of understanding user intent that the keyword text is sometimes present. In theory, users should get the most relevant results in response to voice requests. So how can brands ensure that their content is being served as the most relevant response to a query the sound made by their audience?

In 2018, the brand will change their content to the voice search by entering a keyword long tail, adding a FAQ page, optimizing natural language, increasing the speed of the website and make sure they have the content to support every micro-moment of their customer's search query.

brand winners will have a local content strategy

In 2017, we continue to see exponential growth of hyper-local "near me" searches or searches that are comparable without the "near me". In fact, nearly one-third of all mobile searches related to the location. While optimizing your site for local success and manage citations throughout the web is a tactic that is required for the volume that captures and leads from the Google SERP, creating local content still is a strategy that is underutilized which can lead to improvements in the match, outreach and engagement metrics, as well as offline sales.

Read Also:- Soon Apple may launch a search engine like Google!



In 2018, the local will be an integral part of a content marketing strategy, such as different wants and needs are reflected in their unique search habits and where they live. content cookie cutter will not perform the same way in all markets, while local content will communicate with your audience that your business is involved in their communities are looking looking for, and show Google that you are a local company that is relevant to your finger on the pulse of local events ,

Brands can create geo-specific content to conduct research Digital Marketing Agencies in Bath  to understand who their audience and develop content that is appealing to users. Tools like MyBestSegments of Claritas allows you to get the lifestyle segmentation information for every ZIP code in the United States. local influencers can also help to develop geo-specific content that can be used on a brand's website or shared through other channels.

Why you should add a newsletter in your marketing strategy?

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