Google Shopping Feed optimisations You Should Do Today

 Google everywhere. They provide the UK's leading search engine, generating a gadget that can be found in millions of homes and making great Digital Marketing Company Newcastle strides in the development of new technologies such as augmented reality. But the services they offer has been going very strong since its launch in 2002; Google Shopping.

 

Originally called Froogle, this service allows consumers to search for products, compare them with other competing products and then buy it. But, since 2012, this has been cashed services, where businesses pay to appear in search results. This change moved the Google Shopping into a branch of Google AdWords.

 

With Google Shopping have a higher conversion rate of 30% compared to text-based ads, it's a platform you will want to take advantage of. Fortunately, it is fairly simple to get set up. Just create your own Google AdWords account and create a Merchant Center before uploading your products to feed. Then all left to do is open your ad.

 

But, for their ads to really be successful and provide good, you have to make sure they are optimized to attract customers and ranked second both in the list of products. There are many ways to optimize your list, and as a Google Partner, we know a lot of reliable ways to help you get your product feed to the top of ...

 

Title product

The main aspects of the Google Shopping is feed - something that many people do not think to optimize. The first thing that users see in the feed (side picture) is the title of the product, so it is important to ensure that this looks exactly how you want.

 

As a basic rule, if your title is more than 150 characters, your ad will not get approved, and the title to 75-150 character tends to be penalized, so try and keep your title short! This algorithm uses the title to identify a match with what the users are looking for, so always ensure an appropriate title and include information that is most relevant to your product.

Read Also:- What is Crawl Budget and How It Is Important for SEO?



 

For example, if you want to sell a dress, keep the title product as a 'Woman Dress' will keep you in all the general search, but will not put you in front of users searching with a higher purpose. Users will use more specific search terms when they know exactly what they want and therefore more likely to make a purchase. Instead, include all the keywords, for example, 'Off The Shoulder Fendi Mini Dress Size 12'.

 

Types of products

In the structure your campaign, you'll find the kind of products and product type nesting. This contributed to the score data feed quality and therefore quite important in terms of the visibility of the product.

 type of product is a way to categorize your products, so that, for example, fashion retailer might break it into boots, pants, dresses, accessories etc.

 To optimize this, the best thing to do is to follow the structure of existing web sites. This is a great indicator category which can add to the organization for the campaign.

 Product Categories

Although there may be more than 6,000 choices available, product categories can have a noticeable effect on the conversion. They will not appear on the side facing the courtyard and their crucial aspect that Google uses to process items that appear in a user's search. So, while it may take some time, going through each category and find the most accurate one can really pay off.

 Negative Keyword List

Enter words or phrases that are not relevant to your Digital Marketing Company in Newcastle  product, but could be misunderstood by Google will prevent your ad is displayed to users who are not interested in, save your ad spend for search offers more potential for conversion.

 A prime example of this can be added a group of keywords such as 'used' or 'second hand' to your negative keyword list, if you only sell new products. Group negative keywords can be another popular 'location' or 'image' that would prevent ads from showing to people do not really want to buy.

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