Four Key Takeaways of Relying On Canadian Women and Entrepreneurship Activity
Last week attended Relying On Canadian monthly speakers and networking events. This month's theme is Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery of Ontario in downtown Toronto, and panelists Digital Marketing Company in Sheffield including CBC weather anchor and reporter Karen Johnson; Tanya Walker, founder of Walker Law; Christine Carlton, founder and CEO of The September; Jenn Harper, founder of Beauty cheek bone; and Nicki Laborie, owner of Bar Reyna. 250 guests from various sectors to learn strategies and tactics to win in this competitive industry. Here are four key takeaways from the event:
Lean panel event.
The importance of guidance
"More and more women helping each other, the more we help ourselves." - Sheryl Sandberg, CEO Lean In Canada
Women network.
Whether it's a friend, colleague, or someone you met at a networking event, investment in the guidance is an important part of career success. Surround yourself with an exceptional team of people who will inspire you to focus on your goals and motivate you to reach your full potential, regardless of what may challenge thrown its way. Some of the most influential and successful in the world can easily bind a career-defining moment of their return to a strong mentoring program or their relationships or continue to have. Take the time to step outside your comfort zone and invest in building a relationship, networking and attending events outside working hours to build your personal brand and learn from other like-minded individuals.
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How to be successful but still human
KG network.
While the business world is very competitive and the current job market is becoming increasingly challenging for the millennium and Generation Z to excel, it is important to remember that we are all human beings trying to make it. Tanya Walker, founder of Walker Law, sharing insights about how important it is to be human is worthy of being and believe in your ability to push the boundaries and challenge the status quo: "If you do not believe in yourself, no one else will. If you believe in yourself, you have a greater chance of success. "
The impact of social media and online presence management
Audience listening.
While everyone knows that social media has radically changed the digital landscape, it can not be denied that it also has created a tremendous opportunity to start, build and grow the company the winner. It has opened a new sales channel and provide the brand with the opportunity to expand their audience. Nicki Laborie, owner of Bar Reyna, discusses the importance of managing your customer sentiment: "You do not have control of the online world. Reviews and what your customers are saying and posting about you can affect your bottom line. " All members of the panel agreed that the word of mouth continues to be a critical success factor in driving brand awareness and conversions, along with the integration of digital marketing efforts and other data analysis.
Data-driven personalization
Knowing your customers are, where they come from, and what their spending patterns as businesses can help make better decisions about how to create a personal experience. This has proven successful for Jenn Harper, founder cheekbones Beauty. He attributed Digital Marketing Agencies in Sheffield the importance of data in the process of optimization of products and services: "When you understand how to leverage the data, you can offer your customers what they want even before they do-and it is strong".
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