Facebook crackdown on over-sharers ... here's what to venture out
In a move that is very reminiscent of Google five or more years ago, Facebook has in recent days made major changes to its News Feed algorithm is said to "reduce the influence ... spammers" who routinely spread of low-quality content. As a result, users who Digital Marketing Agencies in Sheffield share a public link 50-plus day will be penalized, and have their content automatically lowered.
Since last year, Facebook has been in the crackdown against the spread of misinformation and spam content at the network. It followed claims that it helps to spread the false news spread during the US presidential election in 2016. For example, according to Buzzfeed, a teenager from a small town in Macedonia set up at least 100 US political websites where aggressive pro-Trump content published. Quoting directly from the article, "As Facebook regularly revealed in the earnings report, US Facebook users is worth about four times users outside of the US. Fraction-of-a-cent-per-click advertising display US - declining market for American publishers - go a long way in Veles [Macedonia] ". So these young men find when they published sensational (and often incorrect) content, it will generate traffic and share on Facebook, which in turn will cause the click-throughs to their websites, driving back substantially in advertising revenue.
As a result, like Adam Mosseri, vice president of Facebook's News Feed, shares in a blog post, "we want to reduce the influence of these spammers and link them more frequently deprioritize share of ordinary sharers."
What is the impact on legitimate businesses and publishers?
Crucially, the business pages remain free to enter as many as they want as this change only deepen individual user accounts. Facebook has offered a guarantee that most publishers will not see a significant change to their distribution in the News Feed. But warned that "publishers who get a meaningful distribution of people who routinely share a large number of public posts per day may see a decrease in the distribution of the special link". In addition, each individual has a reputation tend to share the 50-plus times per day will be captured by the algorithm change, which means they are no longer going to get used to reach them.
On the surface, this seems like a pretty rough way to distinguish spam from quality content. For some Facebook must agree, and Mosseri said "of course, this is only one signal among many others that can affect the priority rating post types. This update will only apply to the link, such as an article of individuals and not to the domain, Pages, video, photos, check-ins or status update. "
Facebook says it will not manually view the content distributed by super-shares, as it seems, the correlation between the user and the type of spam content so strong that it does not see the need to. But of course this leaves a lot of room for error, in the absence of human moderation in place.
Read Also:- Why you should add a newsletter in your marketing strategy?
Business should not worry about the change?
In short ... it is possible! Importantly, the update is a reminder of the power of Facebook holds in the social media space, with the ability to drastically alter the content distribution rules overnight (à la Google!). Although the impact of this specific update will likely be minimal for legitimate publishers, and the potential for more drastic changes in the future is worrying. If the same 50-plus rules are applied Pages business, for example, the impact can be catastrophic to the business, such as Google Panda update issued a few years ago.
Facebook suggests businesses should "continue to post Digital Marketing Company in Sheffield stories that are relevant to their audiences and that their readers find informative", which is always good and sensible advice.
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