Does Instagram works for Professional Services?

 With so many social media platforms to choose Digital Marketing Companies Newcastle from, how do you know which is right for your business?


With more than 500 million daily active users and 80% of business following account on Instagram, companies in various sectors are now aware of the need to be on Instagram.


Instagram is more visual, graphical and image-led, but many companies do not recognize the benefits.


A good starting point is to think about what platform your current clients and potential will be used. With more than 70% of young adults who use Instagram, this is a great platform to showcase your business to the younger generation and to be ahead of the competition when these people need your services or if you are looking to recruit the best talent.


How Instagram is used for professional services?


To show your company story, brand, and personality through your staff.

To target your audience to make it clear who you are helping.

By giving the client a story that may help to explain your success.

Read Also:- Why you should add a newsletter in your marketing strategy?



As a great way to showcase your company and culture when recruiting high quality candidates to work with you.

Specific examples include:


'Day in the life' of apprenticeship or training, using stories and posts to highlight their day to day activities.

A talking head video or an infographic explaining the process or service you offer.

Record of events, exhibitions or corporate hospitality that you attend - add stories throughout the show.

A video / image of a new project is completed.

video testimonials from happy clients.

Top Tips for using Instagram well:


Use the video as much as possible because it will get better engagement. Remember, Instagram video can only be 15 seconds.

Repurpose your content, use an existing blog, news, and cut them to the post with an interesting picture or graphic, or short video provides tips and ideas.

Engage with your followers: make sure you like, comment and start the conversation by posting them.

By using Instagram account, your visibility can be driven by more than 30%

Include the hashtag for improved reach and engagement. You can add up to 30, but the best practice to add up to 5 in your original post and add more in the comments section of your post.

Targeted ads in Instagram, good stories and feed, can be a cost effective way to share the news of your company a wider audience and build brand awareness.

Although professional services have been slow to embrace Instagram, it's not a platform that should be ignored, and with more financial and legal companies have a presence, Instagram could be a powerful tool in your social media strategy.


Cal Partners is, based on the North East social media marketing agency working with the award-winning professional services firm to attract and Digital Marketing Agencies in Newcastle  retain ideal client. If you find it difficult to promote your company via Instagram, why do not touch to see how we can help with Instagram and delivery strategy as part of your marketing mix.

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