Adobe Digital Experience Makers: 5 Key Takeaways

Adobe Vancouver edition of Digital Experience event Makers is a roaring success with more than 180 digital leaders from more than 50 unique brands-including Best Buy, Lululemon, MEC, and more-came together at TELUS Garden Tower.


Right from the start, there is a positive, collaborative Digital Marketing Agency in Southampton  energy around the tower as a diverse mix of executive, guest, staff TELUS, and organizers gathered inside and outside the building.


Adobe Experience Makers Conference in TELUS Garden Tower


What followed was a series of chats fireplace, panel sessions and keynote presentations that engage the audience on a variety of topics ranging from digital transformation and CRM to build a brand and create an integrated digital journey.


Speakers included Thierry Hay-Sabourin, SVP, eCommerce & IT at Best Buy; Natalie Farand, Head of the Performance & Analytics in WestJet; and Ryan Holmes, CEO of Hootsuite.


Adobe Digital Experience Makers Vancouver 2018


With the contribution of our own Business Intelligence manager, Kuhan Puvanesasingham, we five main takeaways from the Digital Experience Event Makers:

Read Also:- Why you should add a newsletter in your marketing strategy?



"Digital Transformation" is a misnomer

Organizations need to stop thinking about a major transformation but instead of thinking, the cycle of continuous improvement is small. These bite-sized about the changes that make the difference between a digital adult organizations and people young digital.


Velocity is key

Branched idea of ​​small improvements, continuously, we have to start thinking about the process more quickly in our work-and embrace the idea of ​​"minimum viable process". Quick action may apply better than, the red-tape-coated too conservative with too many checks and balances.


Master "small data" before tackling big data

Big scale data / processing is expensive. Before you even think about that sentence, ask your clients if they have mastered the small data. Are they digging as much as they can from a small data? Many companies have difficulty choosing the right technology stack and maximize the potential of this tool. Therein lies a good opportunity out West.


Hugs and experiment

Reducing the approval process around technology efforts (ie try new technology) can really help things move the needle when it comes to progress and innovation.


Businesses can have two types of competitors: product and experience

Brand "A" may have a product that is lower than the brand "B" but offering a better online experience. With e-commerce is poised to reach $ 4.5 trillion by 2021 and 46% of consumers prefer to use mobile from research to purchase, it is important to understand how your online presence can be an important tool for your business success

The event closed with a lunch at a restaurant next to Showme Glowbal Experience Zone. At DAC booth, we tested the Google Home Challenge real-time visibility of the brand-highlight how unique, offering performance that we apply for a search-oriented sound.


Want to know how we can improve the visibility of your Digital Marketing Companies Southampton  business to the hyperlocal level? Contact DAC today.

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