7 Ways to reach and influence of the millennium using social media marketing

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Social media is one of the best ways to reach out to your Digital Marketing Agencies Bournemouth  millennium, but what should be a social media marketing strategy includes to engage this demographic?

Brand has ceased to consider social media to be like the other media since the millennium have begun to treat the social platform as a one-stop-shop for all of their daily needs.

In other words, with the exponential increase of users of social media and the shift in consumption patterns, the brand has begun to redefine their social media strategy. Triggered by changes made by the social network platform, social media has now become a dedicated marketing and sales channels.


Millennium is a very important group because of their age coincides with peak use many social media platforms based on age, and in particular the two most popular social networks: Facebook and Instagram. Plus, they are predicted to be the largest target group for 'marketing generation' in the future.


What is the age range for the millennium?

Projected population by generationPew Research Center defines the millennium as people born between 1981 and 1996 (ages 24-39 in 2020). Anyone born from 1997 onwards are part of a new generation: Generation Z or 'Gen Z'.

As the graph shows, Pew also estimates that the millennium is based in the US will be the largest generation from 2020 onwards outnumbering both baby boomers, Gen X and Z.

Approximately 35% of the US workforce will consist of the millennium in 2020, showing that this generation is a key market. As well as a large target audience, the millennium has strong purchasing power, making them a good choice for brands that want to grow awareness and revenue.

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The best social network to reach and interact with the millennium?

More than 4.5 billion people using the internet in early 2020 as a social networking study summary shows our use. active social media users has passed the 3.8 billion mark increased by more than 9 percent from the previous year.

So, to find the most effective way for the millennium targets with social media requires us to consider the demographic profile of users of social networks. The Social Bakers social media trend report shows that Facebook and Instagram, the two most popular social networks are very good for marketing to the age group of the millennium and Gen Z. peak usage both Facebook and Instagram is the key 25-34 age group that includes millennium.

As one of the most popular social media platform, Instagram reached one billion monthly active users. The last few years have seen the use of an exponential increase in the platform.

On top of this, the platform is viewed more than 100 million photos and videos uploaded to every day, many are posted by the millennium, shows that brands need to ensure they utilize social media platforms to this audience.

Thus, the research shows that it is worth considering should best communicate with the millennium in social media, but the technique that we can use to engage them? Consider these tactics:

1. Reach millennium based on what they care about

While millennium is often characterized as obsessed with technology, culture pioneer selfie, always require approval and have a very clear mindset about Digital Marketing Company in Bournemouth work culture, marketers have a better understanding of what this generation actually care about.

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