3 Ways Pinterest Level Up Your Business Strategy

 The days of making a vision board and have to browse through catalogs to plan your next purchase longer-thanks-in part-to the creation of Pinterest.


What's the big deal about Pinterest? Unlike content on  Digital Marketing Company Stafford other social platforms, Pinterest content has a longer shelf life. A single pin frequently re-pinned and shared long after the initial upload, generate additional engagement, traffic and click-throughs. Second only to Facebook, Pinterest drives more referral traffic than social Twitter, LinkedIn, YouTube, and Instagram combined.


Pinterest also offers 250 million active users and is worth $ 12.3 billion. Even more impressive? Those users have pinned 175 billion items on virtual pinboards 3 billion, and 93% of the active Pinners say they use Pinterest plans to purchase while 87% said they had bought something because of Pinterest. Strong enough. (See our infographic to see more statistics about the power of Pinterest).


It is clear that Pinterest is able to reach new customers and create a personal experience for the existing ones. So, how can a brand in the relevant vertical (retail, fashion, food and beverage, health and fitness, and more) create a platform for their work?


the effect of keyword research to content based on user requirements pastor

Pinterest offers a feature called "rich pin" that feeds real-time info about the product directly to the post pinned. By embedding SEO-rich content to the pin, the brand is not only able to generate keyword-rich material, but also encourage actionable content to their users and drives conversions on their site.


Common SEO value in optimizing very large pins and boards. Doing a quick Google image search in key subject matter such as retail, lifestyle, health, fitness, decorations and holiday topics (among many others) will bring up a variety of images, some, and many pulled straight from their own Pinterest user-generated.

analysis of the use Pinterest to make the most of the demographics of the audience

Pinterest reveal gender, geographic location, interests, and preferences of their user devices to business accounts using their analysis. Take advantage of this data to serve content tailored to your brand personas based on data-driven insights gathered from the data provided in the dashboard psychographic Pinterest.

If there is a plank in your account where the pins will be relevant geo-tagging, you can also add a map to this board by updating them with the location pin. Consider the user intent and theme of your content as well. The more you tailor content for your audience, the higher the return on investment.

Enhance your ad with Audience Insights

Brand Pinterest offers a pretty comprehensive advertising manager for the launch and optimize the campaign. Optimizing the performance of campaigns and advertising budget by frequently reviewing campaign reporting, performance, and delivery of your ads. By setting up a campaign with a goal-whether it's relevant brand awareness or traffic or installs an application-you can see the correct metrics, such as CPM (cost per thousand impressions), CPC (cost per click), or CPI (cost per install).

In the ad manager, you can allocate bids and compare to see if you are competitive with what other advertisers bidding. Pinterest suggest additional measures to improve the performance of brand advertising campaigns.

Read Also:- Top 10 SEO Keyword Research Tools for marketers



In the digital age, content reigns supreme. Reaching an audience with the right message at the right time has proven to be an important factor for brands that want to be top of mind for their demographic. Most critical for brands, Pinterest offers inspiration, ideas and solutions that focus on the user's specific interests.

From the living room decor inspiration for Christmas Digital Marketing Companies in Stafford  ideas, there is a Pinterest board dedicated to anything you can imagine.

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