3 Tek phenomenon that will revolutionize the Media Industry

Media screen has always been an interesting, dynamic marketing channel. With the media's ability to almost any place in front of the target audience, a lot of different creative options available and almost unlimited set of data to buy and optimize against, the screen Digital Marketing Company Nottingham  remains an important part (and constantly changing) of marketers toolkit.

In 2017, we heard all about how Russia tried to sway the US presidential election through specifically- buy in targeted social networks. We also see many vendors in the market's first solution to offer data for targeting and buying media, touting the superior decision-making capabilities and their AI algorithms compared to buying human and optimization. Many brands continue to buy their screen with program elements are heavy, while others adjusted their views mix away from such a significant dependence on the program, due to concerns about the transparency and fraud.


So what will 2018 bring?

Read Also:- Why you should add a newsletter in your marketing strategy?




1. Ownership Data and Transparency Will Key

As maligned as it has been since the traffic of fraud, bad content and news including Russia's election intervention, highly targeted, the first data media buying / based machines will still be an important part of the media mix marketers. Audience the wealth of data available to marketers to target, combined with the amount of data that marketers can get back on their customers from these programs, create the type of media buying is very effective, because it limits wasted media impressions and allow for more relevant, audience -aligned message.


However, I predict more and more marketers will want to take full control of their media and data viewers, expect transparency about where their media buys and placement are served, what the visibility of their impressions and bring the data management platform of their own to manage the data of their audience (as DMP platform opposed to relying on the media). As marketers better control their environment to buy and their data, it would enable them to develop strategies and tactical plans that are highly targeted and impactful, and it will also mean that agencies and publishers will need to be able to offer a full view of their purchase to the buyer / client.


Local 2. Will See a Resurgence

At DAC, we believe where you are just as important as who you are. Each brand has a physical location of a brick-and-mortar (other than an online presence), or offer services in certain geographies, can benefit from local strategies where specific types of media buying in a specific geographic location. By targeting an audience, many brands have focused more on the (demographic, psychographic, etc.) from their location. At DAC, we have seen double-digit growth performance of the local strategy perfectly align targeted advertising creative to the audience and geography them, and drive them to a page that reflects the geographic messages they see in advertising landing. We also find valuable performance in the local-focused tactics and techniques, such as geo-fencing, which convey a message to users when they are near the physical address, and create a rich experience for users that is unique to each location. Many clients and brands see the value in a local campaign, and I hope this trend will continue to be a significant focus point of every / plan-level brand media company in 2018.


3. Artificial Intelligence Will Tip-Toe Over the Line Buzzword actionable Reality

I've written before about how AI has played a lot of marketing and a suite of tools used by marketers today. But the AI ​​in the way most people think about it - as something that can understand the inputs and outputs, and make more intelligent decisions for Digital Marketing Agencies Nottingham continued learning in a human-like fashion - is something that has not seen the full potential of digital media.

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