11 Examples Video Selling - How One-To-One Video Can Be Used During Sales Process

 


One to one video sales exampleAt JDR, we have used a one-to-one video for several years - and in the world of post-COVID increasingly virtual, we have been using more and more. This is a quick video where we record our screen videos, or using our webcam, or both, and embed it into an email.

In this article we will share 11 ways you can use Digital Marketing Agencies in Sheffield  video email as a part of the sales and customer service processes.

The video below gives a brief overview of how to actually create and send video emails - and why using video as part of your sales process so powerful.

So why use video in your sales process?

I was recently reviewing a website on behalf of the client, but in doing so I am struggling to understand the company's actual service provided. Fortunately, there is a 2-minute video on the home page - and as a result of watching this penny dropped and I got it right. Not only that, but I could also see that there is some heart for the business - I think the people behind the company and could see their office work from.

Consequently, read the rest of the website was made so much more sense, and I have a lot greater affinity to the company - I felt I could trust them.

It's hard to reach the level of the impact and understanding of the text and the written word alone - yet many salespeople relied on e-mail, brochures and proposals which are all primarily text-based only.

The personal touch in cyberspace

The examples below were all recorded during the lockdown, when we really can not go out to meet with customers. Lockdown has since been repealed, but the seller up and down the country still need to sell in a way that increasingly virtual, the trend is likely to continue.

Using a one-to-one video as part of your sales communication allows you to add a human touch to remote sales, help you make a more emotional connection, to build trust and empathy beyond using a text-only email.

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11 Sample Video Sale

Here are 11 specific ways you can use video in your sales process - starting with a prospect, where you can make a big impact on your results by using video.

1) Video Prospecting

One-to-one video is a great way to increase the response rate of email candidate cold. This video should be short, friendly, and really personal for the people you send them to.

We recently ran a webinar using video in prospecting, where we were joined by Yani Seigel of Vidyard, an expert on using video in sales - click here to watch this on-demand webinar.

Click Here To Watch Webinar

2) Approach LinkedIn

A private video can really make you stand out when trying to connect to your inbox or send messages to contacts on LinkedIn.

3) Follow up meetings or sales presentations

Often the sales presentation ends with 'I want to think about it' or 'I want to talk about it with others'. Provide a summary of the video after the presentation is useful as a reference point for the people at the meeting - and also can be really useful for them to show other decision makers or influencers.

4) Share case studies

When sending case studies, quick video to walk the prospect through it can bring the story to life and help link it to their circumstances.

5) Mini-demo

If you sell software, applications, solutions, or any product or service that you can display on the screen, then quickly record your screen video is a great way to demonstrate the value of the product / service and how it can help your prospect.

6) Answering the question of sales

Often faster and have more impact to answer Digital Marketing Agency in Sheffield  questions via video rather than in a long text email. Shooting video is faster than typing a long response, and also easier to convey the human / emotional qualities such as empathy, self-confidence.

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