10 Reasons you need a digital marketing strategy in 2020

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Browse our Digital Marketing Strategy and Planning Toolkit

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The importance of creating and using Digital Marketing Companies in Nottingham plans to support digital transformation and growth of the company

Where do you start if you want to develop a digital marketing strategy? It is still a common challenge for many businesses know the importance of digital and mobile channels today to acquire and retain customers. But they do not have a unified plan to grow and engage their audience effectively. If your business does not have a plan you will suffer from the problem of ten I highlight later in this article and you will lose out to competitors more digitally savvy.


The challenge to create a digital marketing strategy?

In my experience, a common challenge is where to start your digital marketing plan. I think there is a fear that the reports are needed, but we believe that the best slim design. Your plan need not be a large report, the best strategy can be summed up in two or three sides of A4 in the table linking digital marketing strategies for SMART objectives within the framework of our RACE planning. We create a sleek digital plan is based on our 90-day planning template to implement your digital plans quickly to gain traction. You can learn more about us free download.


Free digital marketing plan template

Download our free resources - Digital marketing plan template


This template explains how the structure of the digital marketing plan using the planning system RACE. Set your goals for the next 90 days to marketing activities and set targets for KPI.


Internet access digital marketing plan template


Another challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social marketing and email to enhance the digital experience of your site. Our article, What is digital marketing? shows how to use our RACE planning framework you can specify a number of more easily managed digital marketing activities that include the full customer journey. In any digital marketing techniques, there are many detailed tactics that are essential to success, so they need to be evaluated and prioritized, for example of dynamic content for email automation, personalization sites for the program, retargeting, and skyscrapers content for organic search.

The recommended approach for developing a digital strategy

Do you have a strategy or not, at the heart of Smart Insights 'Opportunities, Strategies, Action' approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential fight in which you need in the future.

Read Also:- Why you should add a newsletter in your marketing strategy?



To get you started, we've created a free downloadable digital marketing benchmarks with a series of benchmarks covering overall digital strategy and key tactics like Search, Social Media, Email marketing, and website design / experience.


Free digital marketing benchmarking template

Download free resources - Digital Marketing Benchmark template

Quick score your approach to digital marketing with these 7 visual template. This powerful one-page template lets you quickly review how well you're using the key digital marketing techniques on a scale of 5 points for different criteria and identify gaps in your current abilities.


Access digital marketing template benchmarking Guide

Click on the image below to see a larger version of one Digital Marketing Company Nottingham  of our benchmarking marketing free templates, which you can download for free to help you make your digital marketing plan.

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