The facebook web page i’m an admin on that defies the whole thing i’ve ever learned operating in social media for nearly 10 years

So here’s the thing. For nearly 10 years now i’ve now not simplest had a social media account on most of the social networks, i’ve also built two successful organizations providing social media offerings and social media training, and immersed myself with the ever changing panorama of excellent practice, pointers, techniques to gain a customer’s goals, Digital Marketing Company Southampton and extra. [side note – want work? See our careers page]. Over the direction of schooling hundreds of people in social media, and also offering social media services to loads of businesses i’ve seen a variety of eventualities pan out. A few matters you watched will paintings don’t paintings as well as you’d hoped. And some work better than you predicted. And though on occasion there are from time to time surprises, maximum of the time you have got a truthful concept of what to anticipate from a facebook or different social media web page in phrases of its probably overall performance, challenge to the subject, what you put up, how regularly you post, what you’re hoping to obtain, and what kind of you spend (the latter even greater so nowadays). However there is one fb web page i admin that defies the whole lot i’ve ever discovered. It’s known as ‘unicorn ardour’. How it passed off

i’ve supported the startup network right from the beginning of my business because i understand having created six companies how rattling tough the startup slog can be. I often mentor at startup weekends, and returned in 2014 became pleased to influence the startup weekend model being used at the sunshine coast for the primary time when i had mentored at one at the gold coast the year earlier. To get people to be privy to the event, and apprehend what it was and the way to great participate, a ‘pre occasion’ became held to get humans to come back alongside, find out greater and get excited about the upcoming occasion at a local bar. Other than networking there was a exercise aimed toward getting people mingling greater and learning simply how clean it's miles to pitch. It concerned moving into a set and pulling  random phrases out of a hat. Our organization huddle pulled out the words ‘unicorn’ + ‘passion’. Within a five minute time allocation, the sport was to come up with:

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 1/ a call for the commercial enterprise the use of the ones two words

2/ a concept for what the enterprise does

3/ a pitch to get humans inquisitive about that enterprise/signing up/shopping for – something it's miles you made a decision the commercial enterprise would ‘do’

 of course with the exercising being completely fictitious the short was to have some fun with it. And that we did. When i seemed around at the group huddle i was in, i knew we were in for a treat as i came about to be standing with a few outstanding innovative minds, particularly sean bannister (fellow el grande event organiser, net marketer, drupal developer, dj & dancer), andrea martins (also a serial entrepreneur), gideon shalwick (founding father of veeroll and king of video content material), craig josic (aka cj and now leader digital officer of schoolzine and networker/strategic partnerships deal maker extraordinaire) and perhaps one or two different extra passive humans i will’t don't forget, and who i apologise in this blog put up for having to address a majority of these alpha personalities at the time. In case you’d like me to feature you to this publish once posted as an unique founder, let me recognise. From the phrase pass, we fed of every other’s enthusiasm and ideas, and within five mins had determined that we were ‘a courting site for unicorn enthusiasts.’ because, well, when you’re honestly into unicorns and different people aren’t, it can be tough to discover a fit. And all of us merits someone to love. We came up with some catchy positioning statements which includes ‘we placed the horn again into online dating’ and stole some present key messaging around unicorns together with ‘take into account, be your self except you may be a unicorn’, mobilised a facebook web page complete with dodgy unwell-becoming profile + cover pictures, purchased a dotcom, all commenced liking the web page and inside 5 minutes have been prepared to pitch. Sean bannister who is an interesting and convincing public speaker any day of the week placed our pitch across properly, and even though we didn’t win the game as i do not forget it, humans have been certainly impressed with our capability to turn those random phrases into something genuinely humours, and fairly tangible in only five minutes. No other corporations had a facebook page or dotcom for his or her pitch, and whats up, we were simplest asking for ‘three million bucks of challenge capital to increase our “unicorn fanatic courting website”. Whilst you’re an entrepreneur with a imaginative and prescient you need to be ambitious. You received’t consider what occurred subsequent (and neither ought to we)

the night time ended, we all moved on with our lives, and the entire unicorn ardour concept most effective got here up at networking activities for shits and giggles, and one night time out, a few people even bought a few unicorn masks on ebay and shot pictures of us pashing. Unicorn ardour right there. Proof underneath:

 Then one day i used to be telling the story about the unicornpassion web page to a friend, and she or he concept it become humorous so asked for a link to follow it. After i jumped on the page to grab the url i couldn’t trust my eyes. Over 5000 likes. No joke. I hit facebook messenger immediately.‘good day sean did you buy a few likes for that unicorn ardour page?’

‘no.’

‘whatabout advertising and marketing of any kind?’

‘nope,’ he said. I asked gideon the identical issue. And andrea. And craig. No’s all round from them too. Then how the turn does this web page have such a lot of likes i questioned? Curiosity were given the higher of me so i grew to become to the insights tab (where absolutely everyone who has achieved some social media schooling will understand to show to for insights into their facebook web page overall performance). Seems we had a whole lot of likes from brazil (899 of them), turkey (484), mexico (391), argentina (327), morocco (202), colombia (189) or even thailand (184) peru, indonesia and tunisia. That’s some continents blanketed! You can say it changed into a worldwide fulfillment! So if there hadn’t been 5000 likes outright bought from one united states of america or continent, and there wasn’t a clean winner of a country who simply took place to be unicorn loopy, ought to it be that unicorns are that enjoyed the world round? Who knew! To at the moment this web page defies the whole lot i’ve ever discovered operating in social media for nearly 10 years and goes towards the entirety myself and our team of running shoes teach agencies to do on social media so in this basis i notion it deserved a blog publish. So here’s what it defies:

 

1/ we teach human beings to post each day on their social channels and that if you don’t publish regularly it will become harder and more difficult to attain top reach

 

on this page we not often put up. I’m talking every time i/we (the original founders) take place to see unicorn stuff on-line. And i’m in reality now not even an awful lot of a unicorn enthusiast so it’s only after they serendipitously drift into my feed because someone i recognise has shared or liked something related to a unicorn. Or if every person can certainly be bothered posting. I’m actually speakme posting every 6 months on common. 2/ we inform human beings that you need to allocate a few finances to fb nowadays or you might as nicely not trouble. We by no means put it up for sale in this page but the reach is insane! So i've a few conspiracy theories in this. Ought to or not it's that the group at facebook happen to actually like unicorns? Or do they simply have a sense of humour that sees some happy facebook worker information feed tracking cranking that shit up? Or ought to or not it's that they have truly programmed their algorithms to render any content associated with unicorns with a little better reach than common. Wouldn’t placed it past them. I mean geeks should have a touch amusing from time to time right? And maybe it’s serving the human beings. Perhaps they know human beings like unicorns so are truely serving them the content they may be inquisitive about. 3/ we inform people to mix up the advertising and marketing message doing 30% self merchandising, 30% promoting others, 30% giving price and 10% inspirational/funny. We simply post regardless of the hell we love on this page! And it’s nearly all inspirational/funny because we don’t sell anything (perhaps we need to!) and we haven’t cut any deals with strategic partners or influencers, and we’re no longer sincerely professionals on unicorns nor passion so don’t exactly have precious statistics to give! Four/ we tell people to respond to their enquiries and try and get their reaction rate to one hundred% and earn the fast reaction badge

 we never respond! And we can’t accept as true with people truely message us! On nov 2015 a person asked us for recommendation on in which they might find a unicorn in nj (we bet new jersey?) we only determined this message in nov 2017 and don’t recognize if we should burst her bubbles two years later that unicorns don’t definitely exist (and might’t help but marvel if she is unmarried). Five/ we inform humans to position their emblem of their profile image segment and a professionally made cowl image and to frequently trade this photograph to hold it fresh and use this valuable actual estate on their page

 we've never changed the photographs since the night time we set the page up inside 5 minutes. They’re still the equal dodgy sick-sized snap shots and we have no plans to exchange them. So what have i learned from this mystical page? Three years on for Digital Marketing Agencies Southampton the reason that page’s creation i’m nevertheless quite bemused and miffed. I wager all i’ve discovered from the unicornpassion interest task is that no matter how long you’ve been in the sport, and *assume* you know how things work, there are always exceptions to the rule. So take a bow andrea, sean, gideon and cj. In genuine entrepreneur fashion, we’ve created a page that could be a huge exception to the rule, created a global network of unicorn lovers, and defied all expectancies. Goodbye live unicorns. And ardour. And those who're obsessed on unicorns. And don’t overlook, if you may’t be your self, be a unicorn.

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