Is it time for a new web site design?

Have you been thinking about having a new web site design? Your website ought to be your toughest-working marketing device. It need to be using enquiries, gaining traffic and it should be something you’re proud to have representing your commercial Digital Marketing Company Nottingham enterprise and logo. If this isn’t the case and the leads out of your website are drying up, the contact paperwork are receiving fewer enquiries, or your website is just looking stupid and dated then it feels like you could do with a new website design. Those are the questions you want to ask yourself when selecting whether to take the plunge and overhaul your current website. Is my internet site cell responsive? If you’re now not sure about this, then take a look at your website to your cellular telephone or tablet. How does it look? Does the content stack well and does it appear to be it was designed for use on this device? Is the content material clean to examine and easy to navigate? (you shouldn’t ought to pinch to zoom in or out). If the answer is no to any of these then your internet site probable isn’t mobile responsive and you certainly want to think about having a new website design. This genuinely is a important requirement in websites these days and if your internet site isn’t cellular-pleasant then you could be lacking out on a ton of possibilities. 

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It turned into five years ago that google launched its algorithm replace which made it a ranking issue for sites to be cell-pleasant. Sites that aren’t mobile responsive won’t be ranked among their cell responsive opposite numbers. No longer to mention that greater people may be browsing on their phone than they will their computing device, so that you really need to cater to those users. It become again in october 2016 that cell on-line traffic surpassed desktop pc users for viewing web sites and in 2018 fifty two. Three% of all web sites considered had been on a mobile device. This means that if your website has now not been made Digital Marketing Companies in Nottingham mobile responsive you are alienating over 50% of your capability visitors plus slicing your internet site lead technology in half. In case you land on a website whilst the use of your cellular tool and it’s no longer optimised you will really move directly to the subsequent website that is. Responsive internet design meme

does my internet design look updated? Now, this doesn’t mean, is my website on-trend and super modern-day searching – as we don’t believe in designing for what is currently ‘modern’ in web layout (developments flow on and die out and before you understand it your extraordinary cool new net design seems out of favor in a month). We consider and understand from experience, that web sites have to be designed to suit your target marketplace and your emblem. However, sure aesthetics do wear out through the years and come to be tired and look ‘past it’. Just examine your internet site now, does it appear to be something you’re proud to have Digital Marketing Company Nottingham representing your business? You can just study your website and suppose it doesn’t appear like some thing you want to have as your keep window anymore. Perhaps that lobster font you selected eight years in the past has without a doubt no longer aged like a great wine and that slider with awful animations isn’t going to win any awards, or the images are cheesy inventory pictures from 5 years in the past or you have pictures of staff who left months ago. If any of this resonates then it’s time to refresh your online presence and make your save window more applicable than your competition. Antique web site design

does my website design nevertheless represent my logo? Your internet site have to be your most valuable advertising asset. Your logo wishes to be clear and regular, this includes your emblem, layout look and feel, photo fashion, messaging and tone of voice. If your logo has developed over time but your website design isn’t maintaining up, then it’s time to get them lower back in sync. If you have updated your emblem and uploaded your brilliant new logo in your vintage branded internet site your exceptional new emblem is going to appearance more out of place than nigel farage at notting hill carnival. This doesn’t imply which you’re going to want a state-of-the-art internet site costing you an arm and a leg, you could simply want a few design tweaks. We’re now not all about the difficult sell at lucid digital – we’ll by no means tell our customers they need some thing when what they have got already will do the process just fine. We will examine what you have got and work out if we can deliver your website a re-skin and replace the content material so your new brand is consistent throughout all platforms.

 

(see our preceding blog put up on branding….)

 

is it easy to replace content material within my internet site? If you had your website constructed previously at the reasonably-priced and notion you were getting a brilliant deal for £500 – it’s possibly the internet fashion designer or company who did it become really downloading an off-the-shelf subject, modified the colors, whacked your emblem in and now you may’t even change an image or a line of text, or even your phone number with out paying said internet clothier or agency to make those changes for you. Essentially all and sundry must be capable of make basic content modifications on their website without having an internet developer to help them and not wanting any technical expertise. However if you’re finding that you have to keep asking your antique web designer that will help you out with a easy text change, then possibly it’s time to improve. At lucid digital, it’s essential to us that we layout and construct websites which might be first off custom, but secondly they're easy and intuitive to use so our customers can update them themselves if they need to. So much so that we added the ‘sue take a look at’. My mum’s name is sue and is a entire technophobe in every feel. (when i signed her up to gmail, she complained due to the fact she desired an ‘electronic mail’ now not a ‘gmail’ so you can see how technologically advanced she is from that)! And so whilst we construct a brand new website, we carry out the ‘sue take a look at’. Will sue be capable of login and make modifications to this content material using the fields we’ve integrated? If the solution is yes – then we’re confident that any of our clients can be satisfied using the website dashboard following a brief cms (content material management system) training session. Hacker man

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is my internet site too gradual? A internet site this is gradual to load and laggy to apply is not only extremely off-placing for capacity clients, however search engines like google and yahoo will penalise you for having a website that isn’t up to scratch performance-smart -so it’s essential that your internet site isn’t strolling too slow. A take a look at from kissmetrics suggested that customers will depart a internet site if it takes more than 3 seconds to load. Three seconds is virtually not lengthy at all! So in case your website is taking double or even triple that point to load, customers will no longer wait around while there are such a lot of other competitor web sites that aren’t loading slower than a website from 2002 connected via a 56k modem. There are numerous things that can cause a internet site being sluggish. It can be all the way down to the hosting – if your website is being hosted on a server with masses of different web sites then it's miles in all likelihood to not have the manpower to run any of them rapid enough. Or, it can be in the structure of the website and the way it has been built. A website built the use of an off-the-shelf subject matter, as an example, isn't going to be absolutely optimised and those websites commonly include numerous plug-ins to feature whereas a custom-built internet site may be coded from scratch and will rely upon very few plugins. (liken this in your telephone and having masses of pointless apps all jogging at the equal time, your phone is probably now not going to be running very quickly)! In brief, net browsers are impatient and need to discover things speedy. If your internet site can’t carry out then they may get bored and pass on. Why do i want a new website? Because if you’re now not giving your clients a superb revel in online but your competitors are, then you'll lose business. Easy. We regularly hear, “i don’t need a website my business comes from word of mouth”. But in case you’ve been advocated to any person, more often than now not they will nevertheless want to check you out on-line – or at least visit your internet site to get your contact information! So something you use your internet site for, it is important. A few companies we have encounter over time do no longer recognise the importance of a great internet site or see the value on this funding. They’re pretty content with just having a primary page with a bit of text on inclusive of their cellphone number, very little branding and no actual valuable content material. However as purchasers in this digital age, we have so many extra options than just picking a variety of from the yellow pages and ringing up a Digital Marketing Companies Nottingham commercial enterprise. While we land on a website where we are potentially going to spend cash and it doesn’t stay up to the expectations we are able to move directly to the next website and spend our cash there. Even in case you are the fine at what you do, when you have a website this is sluggish, obsolete looking and doesn’t represent your emblem then your on-line consumer base will go to a competing website that offers them a higher enjoy online.